Advertisement
Ron Segura

Ron Segura

President of Segura Associates

Ron Segura is president of Segura Associates. His company works with large organizations to streamline their cleaning and building operations as well as promote sustainability and healthier cleaning strategies. He can be reached at www.seguraassociates.com.


Articles by Ron Segura

Digital Branding
March 12, 2020 Ron Segura

4 Elements to Include in Your Digital Branding Strategy

Business and Management

Digital branding is about establishing an online identity and cultivating positive feelings about a company.

Article
Start the New Year With a New Logo
November 5, 2019 Ron Segura

Start the New Year With a New Logo

Business and Management

A descriptive company logo includes text along with commonly recognized images or designs that communicate the type of products or services you are offering.

Article
Presentation Skills Can Make or Break Your Sale
July 17, 2019 Ron Segura

Presentation Skills Can Make or Break Your Sale

Business and Management

Gestures play an important role in making a good impression on potential clients. Are your presentation skills up to speed? Evaluate your potential for contractor success here.

Article
3 Presentation Tips for Non-Native English Speakers
June 28, 2019 Ron Segura

3 Presentation Tips for Non-Native English Speakers

Training

You don't have to be completely confident with the English language to give a good presentation. Keep these three tips in mind to deliver an effective oral report.

Article
You’ve Lost the Bid; Is it Your Fault?
May 10, 2019 Ron Segura

You’ve Lost the Bid; Is it Your Fault?

Business and Management

A cleaning contract will not always go to the lowest bidders. It will go to the contractors who convince the client of all the features and benefits their companies bring to the table.

Article
Pricing Bids for the Win
May 10, 2018 Ron Segura

Pricing Bids for the Win

Business and Management

Cleaning contractors often believe that customers select janitorial services based on which contractor has the lowest bid. They are both right and wrong.

Article
Triumph With a Solid Company Culture
April 11, 2018 Ron Segura

Triumph With a Solid Company Culture

Business and Management

A solid company culture enables people inside and out of the company to know the company’s philosophy and values, even if business strategies change.

Article
Market Your Cleaning Business With LinkedIn: Part 3
March 28, 2018 Ron Segura

Market Your Cleaning Business With LinkedIn: Part 3

Business and Management

Writing regular posts, sending congratulatory messages to your contacts,and making/soliciting recommendations are effective ways to use LinkedIn for long-term marketing of your business.

Article
Market Your Cleaning Business With LinkedIn: Part 2
March 21, 2018 Ron Segura

Market Your Cleaning Business With LinkedIn: Part 2

Business and Management

After you find potential clients though LinkedIn, you need to reach out to them. A subtle approach in which you suggest a brief phone consultation works best.

Article
Market Your Cleaning Business With LinkedIn: Part 1
February 23, 2018 Ron Segura

Market Your Cleaning Business With LinkedIn: Part 1

Business and Management

LinkedIn is an invaluable tool for finding new clients. In the first part of this 3-part series, learn how to set up a LinkedIn account, find connections, and contact with potential customers.

Article
21st Century Communication Tips
October 4, 2017 Ron Segura

21st Century Communication Tips

Business and Management

To engage with customers today, you are expected to remain connected around the clock.

Article
green cleaning
September 7, 2017 Ron Segura

The Green Cleaning Movement Goes South

Technology and Trends

Are you interested in introducing green cleaning to a new market? Then this Q&A is for you.

Article