President of Segura Associates
Ron Segura is president of Segura Associates. His company works with large organizations to streamline their cleaning and building operations as well as promote sustainability and healthier cleaning strategies. He can be reached at www.seguraassociates.com.
Articles by Ron Segura
Writing regular posts, sending congratulatory messages to your contacts,and making/soliciting recommendations are effective ways to use LinkedIn for long-term marketing of your business.Article
After you find potential clients though LinkedIn, you need to reach out to them. A subtle approach in which you suggest a brief phone consultation works best.Article
LinkedIn is an invaluable tool for finding new clients. In the first part of this 3-part series, learn how to set up a LinkedIn account, find connections, and contact with potential customers.Article