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Ron Segura

Ron Segura

President of Segura Associates

Ron Segura is president of Segura Associates. His company works with large organizations to streamline their cleaning and building operations as well as promote sustainability and healthier cleaning strategies. He can be reached at www.seguraassociates.com.


Articles by Ron Segura

making a sales presentation
July 17, 2019 Ron Segura

Presentation Skills Can Make or Break Your Sale

Business and Management

Gestures play an important role in making a good impression on potential clients. Are your presentation skills up to speed? Evaluate your potential for contractor success here.

Article
A woman making a presentation in front of people in an office
June 28, 2019 Ron Segura

3 Presentation Tips for Non-Native English Speakers

Training

You don't have to be completely confident with the English language to give a good presentation. Keep these three tips in mind to deliver an effective oral report.

Article
Man looking at his computer in a depressed manner
May 10, 2019 Ron Segura

You've Lost the Bid; Is it Your Fault?

Business and Management

A cleaning contract will not always go to the lowest bidders. It will go to the contractors who convince the client of all the features and benefits their companies bring to the table.

Article
business person balancing budget
May 10, 2018 Ron Segura

Pricing Bids for the Win

Business and Management

Cleaning contractors often believe that customers select janitorial services based on which contractor has the lowest bid. They are both right and wrong.

Article
Tattoo of I love my company
April 11, 2018 Ron Segura

Triumph With a Solid Company Culture

Business and Management

A solid company culture enables people inside and out of the company to know the company’s philosophy and values, even if business strategies change.

Article
Person writing a weekly LinkedIn post on a laptop
March 28, 2018 Ron Segura

Market Your Cleaning Business With LinkedIn: Part 3

Business and Management

Writing regular posts, sending congratulatory messages to your contacts,and making/soliciting recommendations are effective ways to use LinkedIn for long-term marketing of your business.

Article
Person sending emails with a laptop and mobile phone
March 21, 2018 Ron Segura

Market Your Cleaning Business With LinkedIn: Part 2

Business and Management

After you find potential clients though LinkedIn, you need to reach out to them. A subtle approach in which you suggest a brief phone consultation works best.

Article
Businessman holding a tablet with the words
February 23, 2018 Ron Segura

Market Your Cleaning Business With LinkedIn: Part 1

Business and Management

LinkedIn is an invaluable tool for finding new clients. In the first part of this 3-part series, learn how to set up a LinkedIn account, find connections, and contact with potential customers.

Article
21st Century Communication Tips
October 4, 2017 Ron Segura

21st Century Communication Tips

Business and Management

To engage with customers today, you are expected to remain connected around the clock.

Article
The Green Cleaning Movement Goes South
September 7, 2017 Ron Segura

The Green Cleaning Movement Goes South

Technology and Trends

Are you interested in introducing green cleaning to a new market? Then this Q&A is for you.

Article
Be Careful When Offering Add-On Services
July 28, 2017 Ron Segura

Be Careful When Offering Add-On Services

Business and Management

The benefit of offering add-on services comes down to one thing: creating additional revenue streams for the company.

Article
The Benefits of Long-Term Contracts
May 31, 2017 Ron Segura

The Benefits of Long-Term Contracts

Business and Management

There are five ways long-term contracts can benefit both you and your customers.

Article