Videos

Videos Archive

Novonesis
April 10, 2026 Sponsored by Novonesis

The Chemistry Behind the Clean: Detergents and Enzymes in Medical Device Reprocessing

Products

Cleaning is the foundation of effective medical device reprocessing (MDR)—and not all detergents are created equal.

Video
Larry Levine
April 1, 2026 Jeff Cross

The Discipline Behind Consistent Results

Business and Management

Levine made the case that long-term success in sales isn’t built on big wins or chasing the next silver bullet—it’s built on small, repeatable actions done day after day.

Video
Troy Harrison
March 31, 2026 Jeff Cross

Why Better Sales Training Won’t Fix Your Sales Problem

Business and Management

If you’re a business owner, sales leader, or anyone responsible for growth, this is a practical, no-nonsense look at how to fix what’s really holding your sales team back.

Video
Well Ye
March 31, 2026 Jeff Cross

Activate Your Ghost Protocol to Keep Candidates From Disappearing

Business and Management

Ye draws a sharp distinction between two kinds of candidate disappearing acts.

Video
Jeff Carmon
March 30, 2026 Jeff Cross

Think Beyond the Contract: How Customer Lifetime Value Changes Everything

Business and Management

Short-term focus may be the very thing limiting long-term growth.

Video
Dave Kahle
March 23, 2026 Jeff Cross

The Obsolete Salesperson

Business and Management

Dave Kahle sees three specific conditions where a live salesperson remains essential, at least for the foreseeable future.

Video
Dean Mercado
March 20, 2026 Jeff Cross

AI Won’t Save You—But These Three Skills Might

Business and Management

In this episode, Dean Mercado has identified three human skills that will separate businesses that thrive in this environment from those that fall behind.

Video
Lysol Pro Solutions brand
March 12, 2026 Sponsored by Lysol Pro Solutions

The Next Evolution of Air! Lysol Air Sanitizer for Modern Facilities

Products

James Nadeau with Reckitt, the company behind the Lysol Pro Solutions brand, explains the research behind that expectation and introduces Lysol Air Sanitizer.

Video
Larry Levine
February 26, 2026 Jeff Cross

Escaping the Cleaning Industry’s Race to the Bottom

Business and Management

Larry Levine, the author of Selling from the Heart, dives into what it means to inspire customers, rather than just satisfy them.

Video
Virus Busters: The Fight Against Invisible Threats
February 23, 2026

Virus Busters: The Fight Against Invisible Threats

Editorial Webinars

Cleaning & Maintenance Management's infection prevention webinar offers practical tips on how front-end workers can help stop the spread of disease-causing germs.

Video
Dean Mercado
February 19, 2026 Jeff Cross

The No-Nonsense Filter for Cutting Through the AI Noise

Business and Management

In this episode, Dean Mercado introduces a simple three-part test business owners can apply to any task before involving artificial intelligence.

Video
Jeff Carmon
February 19, 2026 Jeff Cross

The Salesperson Trap

Business and Management

In this episode, we unpack why hiring sales talent often masks deeper structural problems inside a business.

Video