SC Johnson Reveals Updated Brand Identity
April 27, 2018
SC Johnson, parent company of SC Johnson Professional, has announced a new brand identity and corporate tagline.
SC Johnson has referred to itself as “A Family Company,” in its tagline since 1988. The updated tagline— “A Family Company at Work for a Better World”—highlights the company’s commitment to sustainability. SC Johnson has also released a series of videos outlining its transparency and environmental initiatives.