Advertisement

Social Media And Restaurant Restrooms

More locations are installing touch-free toilets, faucets and soap dispensers.

“I recently went to wash my hands in a restaurant bathroom that was so dirty, I honestly believe that my hands were cleaner before I went in than when I walked out. It made me a little — no, alot — resistant to ordering food from this place, because I have always believed that a restaurant’s bathroom is a pretty good indicator of the cleanliness of the kitchen.”

That paragraph, written by a blogger, is accessible to anyone thinking of visiting the restaurant he describes.

Would you go?

Statistics say you would not.

A Cintas Corporation survey conducted by Harris Interactive found that 94 percent of U.S. adults would avoid a business in the future if they encountered dirty restrooms.

If they read a description like this to check it out before going, they probably won’t give the restaurant a chance at all.

Word Of Websites

It’s not just bloggers spreading the word — sites like Yelp and TripAdvisor don’t shy away from discussing restroom cleanliness either.

Even Twitter is in on the act, quickly slashing the reputation of restaurants with dirty bathrooms in 140 characters or less.

As tweeter Katalina Malungahu put it, “I refuse 2 eat @ a restaurant that has a dirty disgusting restroom even if it’s a free meal!! #Sorry #Yuk!!”

Restaurants can no longer keep dirty bathroom a secret.

In the age of social media, they need to clean up their act or face a loss of business that could prove fatal.

No Touch Needed

Many are turning to touch-free faucets and toilets to keep their bathrooms looking and smelling clean, and business is picking up for those who sell hands-off bathroom equipment.

“We’re getting a lot of orders,” says Elliott Greenberg, owner of Touch Free Concepts. “People are concerned about spreading germs, so they get touch-free faucets, touch-free auto soap dispensers, and automatic flushers.”

Greenberg is selling them not only to restaurants, but to hospitals, health clubs, churches and other businesses.

Customers are very concerned about germs.

They’ve read online reports like this, from WebMD: “there can be plenty of bugs lying in wait in public restrooms, including both familiar and unfamiliar suspects like streptococcus staphylococcus, E. coli and shigella bacteria, hepatitis A virus, the common cold virus, and various sexually transmitted organisms.”

“Growth in our touchless systems is strong double-digit growth,” says Donna Santoro, senior product manager of the washroom solutions global business team for Rubbermaid Commercial Products. “We live in a world that is consumed with hand sanitizers and green living. The consumer is acutely aware of those things that cause the spread of germs and bacteria. And it is all about touching.”

Posted On October 31, 2013

Teresa Meek

Owner of Teresa Meek Communications

Teresa Meek is the owner of Teresa Meek Communications. To learn more about the trend toward touch-free equipment, visit www.TouchFreeConcepts.com.

Topics Tags

Also in Restrooms

Grout Doubts & Odor Obstacles: CMM’s 2019 Restroom Care Webinar
October 18, 2019

Grout Doubts & Odor Obstacles: CMM’s 2019 Restroom Care Webinar

October 4, 2019 Sponsored by Tork, an Essity brand

Think Ahead with Tork

July 15, 2019 Kathleen Misovic

Menstrual Care Products: Access and Hygiene

July 12, 2019 Julie Howard

Shift the Commercial Restroom Paradigm

Sponsored in Restrooms

Bring On the Crowds
October 8, 2018 Sponsored by Essity

Bring On the Crowds

September 27, 2018 Sponsored by SmileyAnswers

Improving your restroom experience, one smiley at a time!

September 26, 2018 Sponsored by Vectair Systems

Vectair | News, Case Studies, and More

September 24, 2018 Sponsored by Tork

Bring On the Crowds with 2018 ISSA Innovation Award Nominee Tork PeakServe® Continuous™ Hand Towel System

Recent News

man cleaning toilet, restroom cleaning
January 22, 2020 CMM Daily News

Survey Reveals Which State’s Residents Spend the Most Time Cleaning

January 22, 2020 CMM Daily News

Union Against Public Funding for Company Hiring Nonunion Custodians

January 22, 2020 CMM Daily News

Don’t Miss February’s Boot Camps for Cleaning Managers and Supervisors

January 22, 2020 CMM Daily News

City Wide Opens Third North Carolina Franchise

Social Media And Restaurant Restrooms
Share Article
Subscribe to CMM