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Business & Management

Ed Marsh
April 17, 2024 Jeff Cross

Why Sales Teams Must Design a ‘Buyer’s Journey’

In this episode of Straight Talk!, learn from Ed Marsh, Consilium Global Business Advisors founder, as to why designing a buyer's journey is the solution anyone involved in sales can adopt to make buying easier on the customer.

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Rob Fernback
April 16, 2024 Jeff Cross

Ant Invasions and Costly Consequences

In this episode of Straight Talk!, pest control expert Rob Fernback with Complete Pest Solutions shares a typical plan to eradicate ants from a home or an office.

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Building a Happy and Loyal Cleaning Team
April 15, 2024 Alison Wood

Building a Happy and Loyal Cleaning Team

Pay, benefits, and upward mobility within your organization are key to your employee retention strategy. Job candidates also look for positions that offer recognition, flexibility, and meaningful work.

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IICRC Unscripted video
April 9, 2024 Jeff Cross

IICRC Introduces Global Business Insurance Program for Certified Firms

In this episode of Unscripted, Jeff Cross, ISSA Media Director, interviews The Helios Group's Joseph Hoffman and Leon Walker-Metts to showcase the benefits of this program and how easy it is for certified firms to take advantage of it.

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Battery Disposal for Small-Scale Waste Producers
April 8, 2024 Michael Pauzano

Battery Disposal for Small-Scale Waste Producers

Facilities that generate a low volume of daily waste often find it cost prohibitive to contract the services of a specialty waste management company. And they often have limited space for storing hazardous waste until they have collected enough to recycle it in large volumes.

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Save Money and the Environment
April 2, 2024 Stephen P. Ashkin

Save Money and the Environment

The professional cleaning industry is pivoting toward sustainability driven by a growing awareness of environmental issues and the realization of the economic benefits.

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Dean Mercado
March 25, 2024 Jeff Cross

5 Must-Have SOPs for Boosting Your Growth and Success

On this episode of Straight Talk!, Dean Mercado, Online Marketing Muscle CEO, talks about five essential standard operating procedures (SOPs) and how to use them to help your company succeed and grow.

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How to Organize and Conduct Effective Cleaning Audits
March 22, 2024 Kendall Kunz

How to Organize and Conduct Effective Cleaning Audits

The primary purpose of a cleaning audit is to ensure that the facility’s cleaning standards meet or exceed the required industry benchmarks for hygiene and safety. 

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Create Partnerships for Sustainability Success
March 15, 2024 Robert Kravitz & Peter J. Sheldon Sr.

Create Partnerships for Sustainability Success

Today, it’s not enough for business owners to simply say they are committed to environmental, social, and governance (ESG) issues. Governments, investors, and consumers increasingly demand that companies demonstrate their commitment.

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Give Your Custodial Workers What They Really Want
March 6, 2024 Logan Mallory

Give Your Custodial Workers What They Really Want

People not only deserve to be happier at work, they deserve to be recognized for the important role their careers play in society.

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Win Commercial Floor Care Clients With Smart Sales Strategies
March 4, 2024 Adam Povlitz

Win Commercial Floor Care Clients With Smart Sales Strategies

Whether you specialize in carpet, hard floors, or both, you must know how to target, connect, and impress your prospects.

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Straight Talk - Sales Enablement CMM
February 29, 2024 Jeff Cross

Sales Enablement: Do You Give Your Team the Right Stuff?

On this episode of Straight Talk!, Ed Marsh, a growth and strategy consultant and the founder and principal of Consilium Global Business Advisors, explores sales enablement—its crucial role and how to implement it effectively.

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From Military Discipline to Business Excellence
February 21, 2024 Timothy Johnson

From Military Discipline to Business Excellence

A former U.S. Army member who served in Afghanistan as a military truck driver and vehicle mechanic in 2014, Ian Tenido honed skills and character traits that would prove invaluable in his business endeavors.

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Dean Mercado - Buyer's journey
February 20, 2024 Jeff Cross

Dive Into the 3 Key Stages of a Buyer’s Journey

On this episode of Straight Talk!, Dean Mercado, Online Marketing Muscle CEO, talks about three key stages of a buyer’s journey and how to use this psychology to help grow your company.

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Chuck Violand - Career advancement
February 16, 2024 Jeff Cross

Facilitating Career Path Development For Your People

In this episode of Straight Talk!, Chuck Violand, founder of Violand Management Associates and author of Forging Dynasty Businesses: The Competitive Edge of Enduring Teams, addresses how to best facilitate the advancement of your employees.

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9 Marketing Strategies to Propel Your Cleaning Businesses Forward
February 15, 2024 Emily Popson

9 Marketing Strategies to Propel Your Cleaning Businesses Forward

Marketing is crucial for cleaning businesses looking to attract new customers and grow their presence in a notoriously competitive industry.

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