Looking for a Job? Think Before You Post

Social media a key to job candidate professionalism

August 10, 2018

If you’re looking for a new job or to advance your career, avoid posting those toga party photos on Facebook and concentrate on posts that showcase your professionalism and creativity.

Seventy percent of employers look at job candidates’ social media posts, with more than half of them not hiring a candidate because of social media content, according to a CareerBuilder survey of more than 1,000 hiring managers. In additional to searching social media, 66 percent of employers also use search engines to conduct research on job candidates.

Online content that leads to employers not hiring a candidate included:

  • Provocative or inappropriate photographs, videos or information (40 percent of surveyed employers would steer clear of these candidates)
  • Information about drinking or using drugs (36 percent)
  • Discriminatory comments related to race, gender, religion, etc. (31 percent)
  • Ties to criminal behavior (30 percent)
  • Lies about job qualifications (27 percent)
  • Posts showing poor communication skills (27 percent)
  • Negative comments about a previous company or fellow employee (25 percent)
  • Unprofessional screen name (22 percent)
  • Confidential information from previous employers (20 percent) 

Online content that created a favorable impression of candidates included:

  • Background information that supported professional qualifications for the job (37 percent of surveyed employers would highly consider hiring these candidates)
  • Creativity (34 percent)
  • A wide range of interests (31 percent)
  • Posts showing good communications skills (28 percen
  • Awards and accolades (26 percent)
  • Positive references from former employers and colleagues (23 percent)
  • Interaction with the hiring company's social media accounts (22 percent)
  • Compelling videos or other content (21 percent)



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