It’s Not too Early to Prepare for National Cleaning Week
Promote your business and share the value of clean March 22-28
Spring cleaning season is coming up, and so is a time dedicated to professional cleaners—National Cleaning Week on March 22-28. As the worldwide cleaning association, ISSA is calling upon those in the cleaning industry to not only take the week to celebrate the value of clean, but also to bring its importance to the public’s eye.
As critical as cleaning is to public health, the environment, and the economy, many people tend to take cleaning for granted to the point it’s almost invisible. At a webinar this week promoting National Cleaning Week, John Nothdurft, director of government affairs for ISSA, suggested ways cleaning professionals can elevate the profession which does so much to keep people healthy in schools, hospitals, and other public buildings as well as in homes.
“A lot of people assume cleanliness rather than demand it,” Nothdurft said. “We want the public to demand it.”
Nothdurft suggested that cleaning professionals use the week to draw attention to their own businesses by running special sales and promotions. They also can use the week to spread the importance of cleaning by getting involved in advocacy efforts that support the industry; promote cleaning week by using ISSA’s graphics (available at www.ISSA.com/NCW) on their social media, websites, and promotional materials; and sharing their cleaning impact stories with ISSA.
“Words matter, but stories persuade,” Nothdurft said.
Whatever your strategy this cleaning week, getting the word out will not only help your business and spread the message on the value of clean, it also will bring positive attention to those working in the industry.
“National Cleaning Week is as a good time to thank custodians and cleaners working on the front line,” said Nothdurft.