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ISSA Executive Director Stresses Importance of Diversification for Businesses

September 21, 2018

How can you help your business not only survive, but thrive? Focus on diversifying the sources of your revenue, according to ISSA Executive Director John Barrett, who was one of several association leaders featured in a Forbes article.

Barrett said businesses are going through disruptive times. “I can’t believe how uncomfortable business has become for everybody,” he said. “Whether it’s industry consolidation, the Internet of Things, or just reduced cycle times, companies have to assume more risk than at any time in their histories.”

Barrett said ISSA manages its risk by diversifying its revenue concentration among various sources: membership certification, direct education and training, print and digital media, and its annual trade shows, including ISSA Show North America 2018, which will be held October 29 to November 1 in Dallas, TX.

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