Hollywood Movie to Tell Story of Custodian Turned Snack Creator

September 4, 2019

The lives of custodians are typically not featured on the big screen. However, the latest news out of Hollywood is Eva Longoria will be directing a movie about Richard Montanez, a former janitor with Frito-Lay who created Flamin’ Hot Cheetos, Collider reports.

Montanez is the son of a Mexican immigrant. He struggled to understand English growing up and dropped out of school at fourth grade, working odd jobs until he found a position as a custodian at Frito-Lay at the age of 18. He took pride in his work and spent time between shifts getting to know the company’s products. When sales slumped in the 80s, Frito-Lay’s CEO urged employees to act like an owner of the company to boast their morale. Montanez took this advice seriously.

Montanez was accompanying a Frito-Lay salesperson to a convenience store in a Latino neighborhood when he noticed all the company’s mildly flavored products were on the shelf next to several flavorful Mexican spices. Seizing an idea, Montanez found some Cheetos that hadn’t been dusted with cheese from the production facility and took them home, covering them in his own concoction of chili powder and other “secret” spices. When his friends and relatives enjoyed these spicy snacks, Montanez telephoned the CEO of Frito-Lay to pitch his new product and the rest is history.

Montanez is now the vice president of multicultural sales for PepsiCo America, the holding company of Frito-Lay. He credits his success to his drive for becoming the best employee he could be, and for following the CEO’s advice to act like an owner of the company, even though he was a custodian, a position some people consider lowly.

Latest Articles

Revenue Growth
July 8, 2020 Will Humsi & Dave Clement & Dylan Vest

How BSCs Can Achieve Sustainable Revenue Growth in a Post-COVID-19 World

June 30, 2020 Craig Sykora

How to Prevent Cross-Contamination

June 25, 2020 Julie Howard

Brown Towels: Where Hand Hygiene Meets Sustainability

Sponsored Articles

June 10, 2020 Sponsored by Spartan Chemical Company

Buildings Closed? Get a Head Start on Floor Care Projects

June 10, 2020 Sponsored by Makita

Freedom From the Cord

June 10, 2020 Sponsored by ICE Robotics

How to Overcome Budget Cuts, Reduced Labor and Increased Cleaning Standards

Recent News

ISSA Show North America 2020 Moves to Las Vegas
July 9, 2020 CMM Daily News

ISSA Show North America 2020 Moves to Las Vegas

July 9, 2020 CMM Daily News

Coronavirus Government Response Update—EPA Approves First Surface Disinfectants Effective Against SARS-CoV-2

July 9, 2020 CMM Daily News

Grants Will Help Ex-Offenders Find Jobs in Growing Industries