Clorox Receives Two SABRE Awards
Clorox Professional Products Co., provider of a wide selection of brands designed to address workplace cleaning needs, was named the recipient of a 2019 SABRE Award in the Product Media Relations—Trade Media category.
The annual public relations (PR) award program, the largest of its kind in the world, recognizes organizations for superior achievement in branding, reputation, and engagement. Clorox was honored for the campaign it engineered with international PR firm Ketchum, Inc. for its Clorox® Total 360® System, winner of the 2017 ISSA Innovation of the Year Award.
In addition, Clorox received a SABRE Award in the Consumer Marketing (Existing Product) category for its Clean is the Beginning marketing program, also designed with Ketchum.