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CMI Business Growth Strategies

June 4 - 6, 2019
Location ISSA Headquarters
Event Contact TJ Grim

Do you face unique challenges while trying to grow your business? Cleaning Management Institute (CMI) can help. Whether it is trying to retain clients, win a bid, find the right employee, or simply brand your company, CMI’s Business Growth Strategies seminar series is for you.

Who should attend?
This three-day seminar will rotate topics of discussion in each session directly affecting all sizes of contract cleaning companies including:

  • Business owners
  • Executives
  • Managers
  • Supervisors

Why should you attend?
Receive knowledge and guidance from experts within and outside of the cleaning industry. The return on your investment will be an absolute benefit while using the tools you learn on the job.

What topics?
In CMI’s Business Growth Strategies, you will learn about the following topics:

  • Recognize, Plan and Overcome Change & Disruption
  • Understanding Your Market Analytics
  • Marketing and Social Media
  • Sales and Understanding Your Customer Needs
  • Business Analytics

Date & Time:

  • June 4, 2019: 8:30am - 4:00pm
  • June 5, 2019: 8:30am – 4:00pm
  • June 6, 2019: 8:30am – 1:00pm

Registration Fee:

  • Nonmember Price: $999.99
  • ISSA Member Price: $500.00 early-bird member rate (after April 1, 2019 price increases to $750.00)

Hotel Information:

Hyatt Deerfield
1750 Lake Cook Rd.
Deerfield, IL 60015
847-945-3400

*Room rate available in 2019*

Featured Speakers Include:


Dirk Beveridge

Of Dirk Beveridge, William Taylor, Co-Founder of Fast Company magazine said: “Every field has its rabble rousers, change agents, thought leaders-people with the wisdom to understand the past, and the creativity to conjure up a new vision for the future. In the field of wholesale distribution, Dirk Beveridge is that thought leader.”

For over 25 years as a consultant to a wide range of companies, Beveridge has helped leading firms align, focus, and strengthen their sales and leadership strategies to remain relevant, outperform the market, and provide deeper value to customers. Today, Beveridge is the leading advocate of change and innovation throughout wholesale distribution.

Dirk is the author of INNOVATE! How Successful Distributors Lead Change In Disruptive Times in which he describes the model of the Innovative Distributor™ Dirk’s latest book The Innovative Distributor Mindset is setting the agenda for how distributors think about the future.

Jeff Cross

Jeff Cross is the Executive Editor of Cleanfax, the leading media brand for the combined carpet cleaning and disaster restoration industries.

Although his career early in life was in the media as a reporter and photographer for a daily newspaper, he decided at the prompting of a close friend to start his own cleaning and restoration company and then sold it years later to return to journalism and take a position as editor. Cross calls his work with Cleanfax “a perfect fit” as he can relate to the industry because he has “made every single mistake there is with cleaning and restoration” and can help his audience avoid those same mistakes.

In addition to his work with Cleanfax, he is also an IICRC-approved technical trainer for the categories of carpet cleaning, furniture cleaning and color repair.

Cross is the creator of Totally Booked University, which provides cleaning and restoration business owners with marketing solutions for their companies. He is also a partner in the MarketingZoo, a content-generating service for cleaning and restoration websites, social media sites and other marketing platforms.

Mark Warner

As the Education Manager for CMI, Mark Warner has been involved in the cleaning industry for over 30 years and is a past member of the ISSA Board of Directors, holding the post of distributor director. Warner also currently serves as the division chair for the IICRC's Hard Surface Division.

Warner has also held the position of president of the Low Moisture Carpet Cleaners Association (LMCCA) for six years. He is a past president of Americhem International, a jansan supply distributor located in Harrisburg, PA, and has held the positions of director of training and product manager for disinfectants for Enviro-Solutions in Peterborough, Canada. In addition, he has been an ISSA CIMS Certified Expert since the program’s inception.

Warner’s responsibilities with CMI include the ongoing development of CMI’s educational offerings including the program’s industry leading Custodial Technician Certification program.

Brant Insero

Brant Insero is the Director of Education, Certification and Standards for ISSA and has run CMI for the past four years which is the custodial training and certification arm of the ISSA. With over a decade of training experience, including sales, customer service, custodial operations, and much more, Insero continues to drive innovation within the ISSA through education.

Over the course of his fifteen-year career as a trainer, Insero has instructed professionals in telecommunications, publishing, retail, higher education, correctional, and many other industries. Along with training, Insero has owned and operated a successful business for ten years.