Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
In this episode of Straight Talk!, hear from industry experts Dinesh Wadhwani, ThinkLite Air CEO and founder, and John Bergman, Science-Proven Microbial Control (SPMC) president, as they outline strategies and ideas that, if embraced, would lead to real change in the journey to improve the air we breathe.
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In this episode of Straight Talk!, learn from Ed Marsh, Consilium Global Business Advisors founder, as to why designing a buyer's journey is the solution anyone involved in sales can adopt to make buying easier on the customer.
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In this episode of Straight Talk!, pest control expert Rob Fernback with Complete Pest Solutions shares a typical plan to eradicate ants from a home or an office.
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In this episode of Straight Talk!, Jerred Attanasio, the director of building service contractors at Spartan Chemical Company, tells us how you can level up your training efforts with CleanCheck in your company.
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In this episode of Unscripted, Jeff Cross, ISSA Media Director, interviews The Helios Group's Joseph Hoffman and Leon Walker-Metts to showcase the benefits of this program and how easy it is for certified firms to take advantage of it.
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On this episode of Straight Talk!, Dean Mercado, Online Marketing Muscle CEO, talks about five essential standard operating procedures (SOPs) and how to use them to help your company succeed and grow.
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In this episode of Straight Talk!, sponsored by Innova NanoJet Technologies Limited, CT Wang, Innova NanoJet president, shares more about the company and its mission to deliver clean air for life.
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On this episode of Straight Talk!, Ed Marsh, a growth and strategy consultant and the founder and principal of Consilium Global Business Advisors, explores sales enablement—its crucial role and how to implement it effectively.
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On this episode of Straight Talk!, Dean Mercado, Online Marketing Muscle CEO, talks about three key stages of a buyer’s journey and how to use this psychology to help grow your company.
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In this episode of Straight Talk!, Chuck Violand, founder of Violand Management Associates and author of Forging Dynasty Businesses: The Competitive Edge of Enduring Teams, addresses how to best facilitate the advancement of your employees.
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In this episode of Straight Talk, Dave Kahle, owner of Kahle Way Sales Systems, offers insights and tactics to effectively leverage entertainment as a sales tool.
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On this episode of Straight Talk!, Ed Marsh, a growth and strategy consultant and the founder and principal of Consilium Global Business Advisors, discusses intent data—what it is and what you should do with it.
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