Three Tips For Authentic Communication

How candor can encourage both performance and results.

When it comes to communication, both verbal and written, authenticity can make a difference.

Below are three lessons for leaders and business owners when it comes to becoming an authentic communicator:

1) Find The Right Words

The words chosen by speakers make all the difference.

Clichés anesthetize audiences.

In contrast, choosing the right words offers an opportunity for building relationships.

Why does this matter?

Warren Buffett once said that finding “the right word” is everything.

Until he did this, he could not get his thinking clear — and clarity is essential to build trusting relationships.

The right words are the foundation for growing sustainable, wealth-creating businesses.

2) Speak From Your Authentic Purpose

Look at your thumb print: No one in a world of 7.2 billion people has a thumbprint like yours — it makes you unique.

Now consider that you share 95 percent of your genetic code with a mouse.

Ask, “What am I doing to differentiate myself from mice? How am I using my unique gifts?"

Ask your friends and colleagues to name them; the ones that passionately resonate with you are true gifts.

Use them and hard work will seem effortless.

Does the work you do lie somewhere near the intersection of your greatest joy and the world’s greatest needs?

Choosing self-actualizing work requires courage.

3) Engage Energetically

Emotional engagement inspires energetic commitment.

Committed listening arises from these speakers’ commitments to finding the right words, speaking from authentic purpose and engaging energetically.

Words have power.

They influence our breathing, the very source of our life.

Saying the words “thank you” causes us to exhale slightly.

Our bodies move closer to the person we are thanking.

When we say, “I appreciate you,” we inhale and move slightly away from our listener.

Words reflect our inner truths and emotions.

They will evoke emotional responses in our audience.

Posted On July 1, 2014

L.J. Rittenhouse

CEO of Rittenhouse Rankings Inc.

L. J. Rittenhouseis CEO of Rittenhouse Rankings Inc., a communications company that shows executives how to exploit the risk-mitigating and wealth-creating advantages of corporate candor. An author and speaker, Rittenhouse was featured on CNN, in The Wall Street Journal and selected as one of the Top 100 Thought Leaders in Trustworthy Business Behavior in 2013. Warren Buffett recommended her best-seller, Investing Between the Lines in his 2013 shareholder letter. For more information, visit

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