Sales and Marketing

On this episode of Straight Talk!, Dean Mercado, Online Marketing Muscle CEO, talks about five essential standard operating procedures (SOPs) and how to use them to help your company succeed and grow.

Whether you specialize in carpet, hard floors, or both, you must know how to target, connect, and impress your prospects.

On this episode of Straight Talk!, Ed Marsh, a growth and strategy consultant and the founder and principal of Consilium Global Business Advisors, explores sales enablement—its crucial role and how to implement it effectively.

On this episode of Straight Talk!, Dean Mercado, Online Marketing Muscle CEO, talks about three key stages of a buyer’s journey and how to use this psychology to help grow your company.

Marketing is crucial for cleaning businesses looking to attract new customers and grow their presence in a notoriously competitive industry.

In this episode of Straight Talk, Dave Kahle, owner of Kahle Way Sales Systems, offers insights and tactics to effectively leverage entertainment as a sales tool.

On this episode of Straight Talk!, Ed Marsh, a growth and strategy consultant and the founder and principal of Consilium Global Business Advisors, discusses intent data—what it is and what you should do with it.

On this episode of Straight Talk!, Dean Mercado, Online Marketing Muscle CEO, talks about three ways your marketing can fail—and why knowing what they are can help your business be more successful.

In this episode of Straight Talk!, Chris Arlen, president of Revenue-IQ, and Brian Cradock, division president of IFS Group, a Kleen-Tech Services company, discuss how small cleaning businesses can come out ahead against bigger companies and be just as or even more successful as their larger counterparts.

In this episode of Straight Talk!, Dave Kahle, owner of Kahle Way Sales Systems, discusses the commission clawback—the practice of reclaiming or reducing earned commissions if sales goals are not met. Does it really motivate your sales force to do better?

On this episode of Straight Talk!, Randy Burke, the founder and CEO of DCS Global, shares his tips on how to successfully handle requests for proposals (RFPs) in a competitive marketplace and how to later renegotiate the contracts you won.

On this episode of Straight Talk!, Ed Marsh, a growth and strategy consultant and the founder and principal of Consilium Global Business Advisors, discusses what he calls “nearbound marketing” and how this approach might help you get more convertible leads.