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Sales and Marketing

top BSC challenges
December 18, 2018 Kelly Zimmerman

Wage Increases Won’t Stop BSC Expansions

Business and Management

CMM survey shows staffing is a top issue, but the market looks bright for contract cleaning companies

Article
Photo of two people shaking hands and networking
September 28, 2018 Jeff Cross

3 Ways to Sell Cleaning Services

Business and Management

Defining your targets, networking with business owners, and singing the praises of your team are three strategies that will help you sell your cleaning services to new clients.

Article
A person checking a review on a mobile phone, with rating stars in the background
September 21, 2018 Kathleen Misovic

Don’t Panic Over a Negative Review

Training

Most business owners will receive a negative online review at some point in their career. Learn proactive steps you can take to control customer reviews and your company's reputation.

Article
Jeff Gardner, President of Maximum Performance Group, LLC
August 30, 2018 Kelly Zimmerman

How to Target Your Most Likely Contracts (and Close the Deal)

Business and Management

How much better would your bottom line look if you knew how to put all your eggs in the right baskets? Learn more on how to build your revenue quickly.

Article
couple on date asking questions over a table
May 30, 2018 Michael Wilson

Win New Customers by Asking Questions

Business and Management

Asking questions is a crucial part of consultative selling. Here's how asking the right ones can help you land the contract.

Article
chalkboard with arrows
May 29, 2018 Judy Gillies

Change Management Is Key for New Contract Startups

Business and Management

When a building service contractor begins working on a new contract for a facility manager, these key factors will help develop a strong relationship between the two entities.

Article
Telephone operators at a call center
May 21, 2018 Mark Williamson

Prevent Customer Hang-Ups With Audio Marketing

Business and Management

On-hold marketing—the customized voice and music messages played whenever callers are put on hold or transferred—turns hold time into a valuable window of opportunity for communicating and interacting with customers.

Article
Person writing a weekly LinkedIn post on a laptop
March 28, 2018 Ron Segura

Market Your Cleaning Business With LinkedIn: Part 3

Business and Management

Writing regular posts, sending congratulatory messages to your contacts,and making/soliciting recommendations are effective ways to use LinkedIn for long-term marketing of your business.

Article
Person sending emails with a laptop and mobile phone
March 21, 2018 Ron Segura

Market Your Cleaning Business With LinkedIn: Part 2

Business and Management

After you find potential clients though LinkedIn, you need to reach out to them. A subtle approach in which you suggest a brief phone consultation works best.

Article
Businessman holding a tablet with the words
February 23, 2018 Ron Segura

Market Your Cleaning Business With LinkedIn: Part 1

Business and Management

LinkedIn is an invaluable tool for finding new clients. In the first part of this 3-part series, learn how to set up a LinkedIn account, find connections, and contact with potential customers.

Article
Men in an office during a consulting meeting
February 15, 2018 Michael Wilson

​The 5 Steps in the Consultative Sales Process

Business and Management

Unlike soliciting, consulting implies advising, guiding, suggesting, and recommending strategies that can help a building manager operate a facility more efficiently, cost-effectively, and in a healthier, more sustainable manner.

Article
confident businesswoman
January 2, 2018 Janice Janssen

Four Tips for Running Your Contract Cleaning Company With Confidence

Business and Management

About 50 percent of small businesses fail in the first four years. For business longevity, follow these four steps.

Article