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Cart Before The Horse

Cart Before The Horse is a monthly series of online exclusive articles sponsored by Advanced Vapor Technologies LLC. Each month, author Allen Rathey will explore the importance of cleaning for health instead of merely cleaning for appearance.


CMM Online Exclusive

Cleaning For Appearance Is The Problem

A treatise against the superficial nature of perceived cleanliness.

Our society’s love affair with cleaning based primarily on “surface” or “superficial” aspects might lead to short-term, unhappy and even “cheap” relationships between cleaners and customers.

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CMM Online Exclusive

A Manifesto For Cleaning Industry Wisdom

It is time to stop putting the proverbial cart before the horse if we are to consistently achieve healthy cleaning outcomes.

Why is it that we focus on cleaning for appearance — how things look and smell — and then complain that our industry and profession gets no respect?

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