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March 2013 Feature 2

Social Media As A Communal Resource

Now that the novelty of social media has worn off, it’s time to use it as a resource to help build and promote interaction with customers.
Amanda Martini-Hughes
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By discussing the type of content that should be shared on various social media platforms, along with posting frequencies and commonly committed faux pas, companies can be armed with the tools they need to become social media mavens.


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