Shanghai UBM Sinoexpo International Exhibition Co., Ltd. (UBM Sinoexpo) is a professional joint-venture exhibition enterprise between Shanghai Sinoexpo International Exhibition Ltd (established in 1992) and UBS Asia Ltd, a division of UBM plc. based in London. We focus on business in mainland China and embrace "BE THE BEST" as the corporate value and mission. Empowered with in-depth knowledge and expertise, our international team of professionals applies best practices in organising international exhibitions and conferences though our global network and collaboration with partners, including government bodies, trade associations/organisations and media. Our products and services cover six main sectors, namely HDD (Hotel, Shop, Building/Ceramics, Design/Deco, Lighting, Hotel Furniture and Fine Food/Coffee & Tea), Cleaning, Boating & Lifestyle, Ingredients (Pharmaceutical/Food), Furniture (Furniture/Manufacturing & Supply) and Wine. We have 34 international exhibitions with a total exhibition area of over 700,000 sqm, six B2B portals and two printed magazines. Our flagship events such as Furniture China, Hotelex Shanghai, CPhI China and the China International Boat Show have grown to be Asia's leading trade events of their kinds, attracting mass attendance of exhibitors and visitors worldwide. Based in Shanghai, UBM Sinoexpo also operates three regional offices in Beijing, Guangzhou and Chengdu in China.