View Cart (0 items)

Articles by Neal Schaffer

Online Exclusive

No Posting Without A Plan, part 2

A structured road map to create and manage a successful social media program.
March 20, 2014

Today, consumers are using social media to convey their thoughts, opinions and queries.


Read More
Online Exclusive

No Posting Without A Plan, part 1

A structured road map to create and manage a successful social media program.
March 14, 2014

When using a scattershot approach to social media, organizations are missing out on major opportunities to engage with potential and current customers.


Read More