Kyle Strait is the vice president of sales and marketing for Pacific Floorcare. An accomplished marketing leader with a specialization in new product and brand development and launch marketing for multiple brands and channels, Strait has a demonstrated track record of exceeding revenue and profit goals by executing coordinated marketing plans based on unique, differentiated product positioning and messaging. He can be reached at KStrait@PacificFloorcare.com. To learn more about the purpose-built equipment solutions Pacific Floorcare has to offer, please visit www.PacificFloorcare.com.
When it comes to the commercial cleaning industry, there are some questions manufacturers or service providers need to answer if they are to determine their target market and offer solutions to their problems.