Linda Chipperfield has more than 30 years of experience in creative marketing and guides the brand communication efforts for Green Seal. Prior to joining Green Seal in 2006, she served as creative director and team leader at Noble Communications, and owned and operated a design and marketing shop in Springfield, Missouri. Chipperfield has served on the board of directors for the Global Ecolabelling Network and conducts ISO 14024 peer reviews of the network members.
Any change to your brand or your service has to either save you time and money or differentiate your business enough to make the effort worthwhile. A certified green cleaning service can be one of those differentiators.