Linda Chipperfield is the vice president of marketing and communications at Green Seal Inc. Founded in 1989, Green Seal is the nation’s first and oldest independent, nonprofit ecolabel with a lifecycle methodology. For more information about GS-53 and the other certifications developed by Green Seal, visit www.GreenSeal.org.
Any change to your brand or your service has to either save you time and money or differentiate your business enough to make the effort worthwhile. A certified green cleaning service can be one of those differentiators.