Comprehensive Marketing will represent Zep''s product line sold through retail hardware stores, including pesticides sold under the Enforcer
brand and cleaning products sold under the Zep Commercial brand, the release stated.
Britt Jones, sales director for Zep Commercial Sales & Service, said: "Comprehensive Marketing brings many years of experience in the hardware channel and a track record of success selling into multiple retail channels. This experience, coupled with a nationwide, focused and experienced sales force will help Zep expand its geographic reach in this product category. We believe this arrangement will allow Zep to provide an exceptional level of service to our valued retail customers and end users as we continue to grow our presence in the hardware segment."
With fiscal year 2008 net sales of more than $574 million, Zep Inc. is a leading producer, marketer and service provider of a wide range of cleaning and maintenance solutions for commercial, industrial, institutional and consumer markets, the release added.