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Management And Training

Wednesday's Ask the Experts: Startup marketing

August 10, 2011
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Wednesday''s Ask the Experts question from a cleaning professional on the International Custodial Advisors Network (ICAN) "Ask the Experts" page: I just started a commercial cleaning business. The papers are done, but I didn’t get any offers yet. I applied to become a subcontractor, but still there is silence. What else should I do? Keep advertising?

The answer:

When you first start up a commercial cleaning service you have no track record and limited experience. Your clients will not be Fortune 500 companies. And since most phone calls from Yellow Pages ads are to get low-priced estimates, that is not your most productive source of business, either. You cannot just wait for offers to come to you.

Take your business cards and start visiting small offices and local businesses to find some that need your services. Offer a free proposal for their cleaning needs. You will make a lot of contacts ... — Lynn E. Krafft, ICAN/ATEX editor

To read the rest of this response, click here.

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