VISTA, CA — Some experts are now calling for a labeling system so that consumers can have a better idea of how much water is used to grow agricultural products or manufacturer goods, according to a press release.
One of the leaders of the movement, Dr. Brent Clothier of the New Zealand Institute for Plant and Food Research Ltd., whose specialty is plant water use, urged the introduction of a water labeling system at the Australian Society of Agronomy conference, which was held in Lincoln, New Zealand, toward the end of 2010, the release stated.
Clothier believes a water-labeling system would increase consumer awareness of water use and encourage manufacturers to use less water to manufacture products, the release noted.
"ENERGY STAR and WaterSense have been very successful in this way," says Klaus Reichardt, founder and chief executive officer (CEO) of Waterless Company Inc., manufacturers of no-flush urinal systems.
"They have made consumers much more energy and water conscious and encouraged manufacturers to make products that are more efficient," Reichardt added.
According to the release, while the water-labeling idea has not garnered government interest as yet, it is getting attention in private industry: Corporations such as Wal-Mart Stores Inc. and the Coca-Cola Company are getting much more water conscious.
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