CHICAGO — Tornado Industries has announced that Hillyard Des Moines, a distributorship based in Urbandale, Iowa, is the winner of a new TV 2 canister vacuum cleaner as a result of becoming a fan of the company''s Facebook page, according to a press release.
The contest, which ended in March 2012, invited Tornado dealers and distributors to simply "Like Us on Facebook" in order to participate, the release stated.
According to the release, the contest was communicated as an announcement on the company Facebook site, and in e-blasts to dealers, with the goal being to increase the number of visitors and fans of the company''s Facebook page.
Of the dealers and distributors who became fans of the site, Hillyard was selected "because they got more involved with the site, shared what they were doing to promote Tornado equipment to their end customers and demonstrating a strong dealer-manufacturer partnership," said marketing manager Jolynn Kennedy.
Click here to read the complete release.