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Social Media

August 2014 Contractor Success

Exploring Social Media Sites

Online options to build customer relations and improve business affordably.

While Facebook is still the most important social media site, there are others that you should be using to help improve your customer relations.


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Online Exclusive

Brand Cohesion Across Social Media

Building familiarity and trust using online marketing platforms.

Establishing a public voice that clearly defines who you are and the culture of your company.


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Online Exclusive

No Posting Without A Plan, part 2

A structured road map to create and manage a successful social media program.

Today, consumers are using social media to convey their thoughts, opinions and queries.


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CM e-News Daily

Sizing up social media

Opinions on the validity and value of social media sites can differ from business to business, manager to manager.


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Online Exclusive

No Posting Without A Plan, part 1

A structured road map to create and manage a successful social media program.

When using a scattershot approach to social media, organizations are missing out on major opportunities to engage with potential and current customers.


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July 2013 Conctractor Success

The Secrets Of Successful Bidding

Metrics, calculations and conversations are all important when it comes to landing new business.

It is a common question in the building service contractor (BSC) market. What is the answer to successful bidding?


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March 2013 Cover Story

We'll See You On Monday

Thoroughly vetting candidates can help in finding ideal employees who are worth the investment in time and resources.

This changing of the cleanliness and hygiene guard occurs almost seasonally, and one has to wonder if our hiring practices are contributing to the turnover phenomenon.


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March 2013 Feature 2

Social Media As A Communal Resource

Now that the novelty of social media has worn off, it’s time to use it as a resource to help build and promote interaction with customers.

By discussing the type of content that should be shared on various social media platforms, along with posting frequencies and commonly committed faux pas, companies can be armed with the tools they need to become social media mavens.


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November 2012 Consultant's Corner

The Cleaning Bell Rings

The 2012 ISSA/INTERCLEAN North America trade show draws a crowd from around the world.

Instead of trying to get more people to come the ISSA/INTERCLEAN trade show and fudging the numbers when they don’t show up, we should take the show to the masses via live streaming video on the Internet.


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