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Marketing And Branding

November 2012 Contractor Success

Clean It Or Outsource It?

Contractors want to satisfy their clients' requests and, unaware of the option to subcontract, some take on projects beyond their scope of expertise.
November 12, 2012

Your decision to outsource or become a subcontractor hinges on a balance of comfort and control versus savings from third-party efficiencies and economies of scale.


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November 2012 Contractor Success

The Business Of Housecleaning Goes Commercial

Marketing that you are educated as a professional cleaner can gain you respect and generate success.
November 2, 2012

When we formed the Association of Residential Cleaning Services International (ARCSI), we knew that we needed to develop a program of instruction and certification for technicians and that it would have to be a peer-reviewed, industry-wide accepted program.


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November 2012 Consultant's Corner

The Cleaning Bell Rings

The 2012 ISSA/INTERCLEAN North America trade show draws a crowd from around the world.
November 1, 2012

Instead of trying to get more people to come the ISSA/INTERCLEAN trade show and fudging the numbers when they don’t show up, we should take the show to the masses via live streaming video on the Internet.


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November 2012 Cleanthoughts

The Art Of Trade Show Messaging

Branding de jour at the commercial cleaning industry's largest gathering.
October 31, 2012

Trade shows are a collective showcase of marketing and branding. Latching on to one of several buzzwords, organizations tout specific offerings or an overall corporate culture.


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September 2012 A Clean Sweep

I Like Ike

Integrity, knowledge and energy are cornerstones to Anago Cleaning Systems' entrepreneurial endeavors.
September 13, 2012

Anago Cleaning Systems, a commercial cleaning franchise founded by former members of the armed forces, has turned the keys to success into a fruitful business model worthy of accolade.


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April 2012 Hard Floor Care Case Studies

2012 Hard Floor Care Case Studies

CM/Spotlight: Hard Floor Care
April 4, 2012

Success stories pertaining to the cleaning and ongoing maintenance of hard surface floors as they relate to productivity, efficacy and sustainability.


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