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Marketing And Branding

April 2013 Contractor Success

Focus On Your Target And Hit The Bullseye

Catering your offerings to meet the unsatisfied demands of a specific segment allows you to deliver high-value branding while filling a niche.
April 5, 2013

When it comes to the commercial cleaning industry, there are some questions manufacturers or service providers need to answer if they are to determine their target market and offer solutions to their problems.


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March 2013 Contractor Success

Spring Cleaning For Your Website

Ensure your marketing and branding messages are pertinent and properly placed to maintain a productive web presence and a profitable business.
March 18, 2013

While newly implemented business strategies for 2013 may still be on our minds, it is encouraged for maintenance professionals to not forget about the basics.


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March 2013 Feature 2

Social Media As A Communal Resource

Now that the novelty of social media has worn off, it’s time to use it as a resource to help build and promote interaction with customers.
March 18, 2013

By discussing the type of content that should be shared on various social media platforms, along with posting frequencies and commonly committed faux pas, companies can be armed with the tools they need to become social media mavens.


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February 2013 Raising Standards

The Facilities Management Connection

Instead of being autonomous, facilities management departments have huge influences on entire organizations and companies.
February 12, 2013

Not only is cleaning the largest component of the facilities budget, but it is also the most visible piece of the management function — and, it has an impact on occupant health and hygiene.


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February 2013 Feature 2

Becoming A Certified Germ Killer

Having the right tools, the proper equipment and ample desire is not enough when lives are on the line; thorough training and continued education are major factors in the infection control equation.
February 4, 2013

While some companies and facilities have taken active steps to develop internal training and certification programs, there are several organizations that can provide effective curriculum resources and help educate workers.


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Ask The Experts

ICAN/ATEX: How can I get into the international market?

January 18, 2013
January 2013 Contractor Success

Building Loyalty Through Consulting

Becoming your customers' cleaning consultant is a surefire way to increase your worth.
January 11, 2013

Many contractors and distributors have become their customers’ “experts” when it comes to building maintenance — helping facilities managers lower overall operating costs, transfer to green cleaning strategies and become more sustainable.


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January 2013 Facility Focus

Avoid The Winter Blues And Bruises With Floor Mats

How to select the right floor mat program for your hotel to help prevent slips, trips and falls.
January 4, 2013

According to statistical data from the U.S. Occupational Safety and Health Administration (OSHA), slips, trips and falls cause 15 percent of all accidental deaths — second only to automobile accidents in the number of fatalities. One solution often taken for granted is floor mats, which come in all styles, sizes and shapes.


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December 2012 Best Buys for 2013 Product Showcase

Best Buys For 2013

Products and services to help you and your staffs meet the various challenges you will face throughout the coming year.
December 14, 2012

Sponsored by Buckeye International, TTI Floor Care North America's Hoover brand, ProTeam and Windsor, we give you a snapshot of some of the tools, products and equipment that can help you and your staffs meet the various challenges you will face throughout the coming year.


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December 2012 Feature 4

Five Website Mistakes To Avoid

Circumvent unintentional sabotage by minding these tips for evading common blunders.
December 12, 2012

Some owners believe that, once a website is created and live, their work is done. However, developing a site is just the beginning; consistent maintenance is the key to generating repeat traffic and interest from customers.


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