Marketing And Branding

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Some owners believe that, once a website is created and live, their work is done. However, developing a site is just the beginning; consistent maintenance is the key to generating repeat traffic and interest from customers.

Your decision to outsource or become a subcontractor hinges on a balance of comfort and control versus savings from third-party efficiencies and economies of scale.

When we formed the Association of Residential Cleaning Services International (ARCSI), we knew that we needed to develop a program of instruction and certification for technicians and that it would have to be a peer-reviewed, industry-wide accepted program.

Instead of trying to get more people to come the ISSA/INTERCLEAN trade show and fudging the numbers when they don’t show up, we should take the show to the masses via live streaming video on the Internet.

Trade shows are a collective showcase of marketing and branding. Latching on to one of several buzzwords, organizations tout specific offerings or an overall corporate culture.

Anago Cleaning Systems, a commercial cleaning franchise founded by former members of the armed forces, has turned the keys to success into a fruitful business model worthy of accolade.

Success stories pertaining to the cleaning and ongoing maintenance of hard surface floors as they relate to productivity, efficacy and sustainability.