Marketing And Branding

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According to statistical data from the U.S. Occupational Safety and Health Administration (OSHA), slips, trips and falls cause 15 percent of all accidental deaths — second only to automobile accidents in the number of fatalities. One solution often taken for granted is floor mats, which come in all styles, sizes and shapes.

Sponsored by Buckeye International, TTI Floor Care North America's Hoover brand, ProTeam and Windsor, we give you a snapshot of some of the tools, products and equipment that can help you and your staffs meet the various challenges you will face throughout the coming year.

Some owners believe that, once a website is created and live, their work is done. However, developing a site is just the beginning; consistent maintenance is the key to generating repeat traffic and interest from customers.

Your decision to outsource or become a subcontractor hinges on a balance of comfort and control versus savings from third-party efficiencies and economies of scale.

When we formed the Association of Residential Cleaning Services International (ARCSI), we knew that we needed to develop a program of instruction and certification for technicians and that it would have to be a peer-reviewed, industry-wide accepted program.

Instead of trying to get more people to come the ISSA/INTERCLEAN trade show and fudging the numbers when they don’t show up, we should take the show to the masses via live streaming video on the Internet.

Trade shows are a collective showcase of marketing and branding. Latching on to one of several buzzwords, organizations tout specific offerings or an overall corporate culture.

Anago Cleaning Systems, a commercial cleaning franchise founded by former members of the armed forces, has turned the keys to success into a fruitful business model worthy of accolade.

Success stories pertaining to the cleaning and ongoing maintenance of hard surface floors as they relate to productivity, efficacy and sustainability.