Marketing And Branding

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HydraMaster is celebrating the introduction of the new Professional Spotting Kit by CleanMaster with a fun contest designed for the carpet cleaning professional.

There is a way for you to make your company stand heads above all of the other cleaning companies in your hometown market.

The words we use when marketing our services can make a big difference in whether we secure new customers or not.

When it comes to the commercial cleaning industry, there are some questions manufacturers or service providers need to answer if they are to determine their target market and offer solutions to their problems.

While newly implemented business strategies for 2013 may still be on our minds, it is encouraged for maintenance professionals to not forget about the basics.

By discussing the type of content that should be shared on various social media platforms, along with posting frequencies and commonly committed faux pas, companies can be armed with the tools they need to become social media mavens.

Not only is cleaning the largest component of the facilities budget, but it is also the most visible piece of the management function — and, it has an impact on occupant health and hygiene.

While some companies and facilities have taken active steps to develop internal training and certification programs, there are several organizations that can provide effective curriculum resources and help educate workers.

Many contractors and distributors have become their customers’ “experts” when it comes to building maintenance — helping facilities managers lower overall operating costs, transfer to green cleaning strategies and become more sustainable.