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Refinishing

November 2012 Fact-based Management

Enabled Chemical-free Technologies

Part two of a three-part series exploring the idea of a least harmful cleaning model.

There are three related categories in the chemical-free construct for eliminating chemical residual: Transitional, enabled and fully toxic-free, chemical-free technologies. In the end, after the specific cleaning activity, all achieve a common result in that there is no harmful chemical residual in the air or on any surface.


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November 2012 Cleanthoughts

The Art Of Trade Show Messaging

Branding de jour at the commercial cleaning industry's largest gathering.

Trade shows are a collective showcase of marketing and branding. Latching on to one of several buzzwords, organizations tout specific offerings or an overall corporate culture.


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