November 2012 Consultant's Corner
The 2012 ISSA/INTERCLEAN North America trade show draws a crowd from around the world.
November 1, 2012
Instead of trying to get more people to come the ISSA/INTERCLEAN trade show and fudging the numbers when they don’t show up, we should take the show to the masses via live streaming video on the Internet.
November 2012 Cleanthoughts
Branding de jour at the commercial cleaning industry's largest gathering.
October 31, 2012
Trade shows are a collective showcase of marketing and branding. Latching on to one of several buzzwords, organizations tout specific offerings or an overall corporate culture.
April 2012 Hard Floor Care Case Studies
CM/Spotlight: Hard Floor Care
April 4, 2012
Success stories pertaining to the cleaning and ongoing maintenance of hard surface floors as they relate to productivity, efficacy and sustainability.