WESTERVILLE, OH — With a vote from its Board of Directors, the International Executive Housekeepers Association will now be known simply as IEHA, with the tagline, "Uniting facility managers, worldwide," in order to better reflect the organization''s brand and the professionalism of the cleaning industry, according to a press release.
"Organizational branding is contingent on organizational identity, and ours has changed. Our ''new'' — but established — simplified name of IEHA reflects that change and allows us to grow IEHA as a brand keenly representing members'' skill and career development interests," said IEHA President Eric Bates.
"Just as personal identities grow and mature, so do professional identities. The International Executive Housekeepers Association (IEHA) has become a mature organization with a strong identity around member skills accreditation, certification, education, health and safety," said Beth Risinger, chief executive officer (CEO) and executive director of IEHA.
"At one point, we considered changing our name completely, but decided instead to capitalize on the equity we have built in the IEHA name and retain our current web domain," Risinger added.
IEHA plans to make a complete switchover of all internal documents and the website to the new name and logo by January 2013, the release noted.
Click here to read the complete release.