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Sustainability

The Green Seal Laureate Program: Validating companies as truly green

September 19, 2010
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Green Seal recently launched their new Laureate Program because, according to the Washington DC-based non-profit, “it’s time to recognize and grow the most sustainable companies in the U.S.” In an economy where green is the new buzzword, misleading claims (greenwashing) are not only discouraging for customers but dangerous for brand integrity. Solid proof of sustainability is key. Green Seal identifies and recognizes companies that are truly environmentally responsible.

Green Seal Laureate recognition aligns consumer product companies with the impeccable reputation of Green Seal, a 20-year-old, third-party seal of approval recognized by Fortune 500 companies, retailers and consumers alike. Green Seal uses science-based standards and the power of the marketplace to create a more sustainable world.

In keeping with Green Seal’s long-standing approach to environmental recognition and product labeling, acceptance into the Laureate Program is open and transparent. Requirements are lifecycle-based and focus on areas such as energy use, air and water impacts, waste, and toxic chemicals. A company’s key product lines must be certified where environmental standards exist for those products.

Laureate recognition is not a one-time award, but a rigorous program that involves regular monitoring to ensure ongoing high performance. Green Seal Laureate companies will be recognized as environmental stewards and will enjoy the benefits of being proven green leaders.

Get more information about Green Seal’s Laureate Recognition Program by contacting:

Dr. Mark Rentschler
Director of Institutional Green Programs
Green Seal Inc.
202-872-6400
www.greenseal.org
laureate@greenseal.org

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