DALLAS — The University of Texas (UT) and Texas A&M have started selling branded energy alongside other team gear — so you can now watch the Texas Longhorns game in your Longhorns underwear while sitting in a house powered by Texas Longhorns Energy, according to a press release.
The deal, made possible thanks to Texas'' deregulated energy market, will see Texas Longhorns Energy and Texas A&M Aggies Energy selling electricity and natural gas as soon as next month, the release stated.
"We''re very conscientious about our brand. We want to be careful with that logo and that symbol," said University of Texas Senior Associate Athletic Director Chris Plonsky.
"When BRE and IMG brought it to us, we went ''Huh?'' But it made sense because the issue of sustainability, especially on large college campuses that use a lot of energy, is important to us," Plonsky added.
Champion Energy Services is supposedly providing the branded power companies with renewable energy and every Texas fan that opens an account contributes to a sustainability initiative for either Texas A&M or UT, the release noted.