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Study reveals gaps between intentions and actions

August 12, 2010
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CINCINNATI, OH — When it comes to environmental responsibility and purchasing of green cleaning products, businesses aren''t so very different from consumers: There''s often a disconnect between intentions and actions, according to a press release.
A study, conducted by Ipsos Public Affairs on behalf of Procter & Gamble Professional (P&G), focused on the decision-makers'' perceptions, knowledge, attitudes and behaviors about environmental responsibility, the article noted.
According to the research for P&G, nine out of 10 respondents said they believe that sustainability and environmental responsibility are important for their businesses overall.
However, fewer than a quarter of their firms (24 percent) have set sustainability guidelines, and when asked about the factors behind their cleaning-related purchases, the decision-makers'' top considerations were performance (62 percent), price (51 percent) and ease of use (21 percent), making environmental impact number four on the list at 20 percent, the article stated.
Click here to read the complete release.
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