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Study: A dirty store sends shoppers out the front door

January 21, 2011
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CINCINNATI — A recent Cintas Corporation telephone survey conducted by Harris Interactive revealed what experiences negatively impact a customer''s perception of a retail store, according to a press release.
Ninety-nine percent of U.S. adults reported that any poor cleanliness issue would negatively affect their perception, specifying dirty restrooms and unpleasant odors as top annoyances over poor customer service, the release stated.
"The retail industry is exceptionally competitive, so retailers must provide a pleasant shopping experience to attract and maintain loyal shoppers," said Mike Thompson, senior vice president of Cintas Facility Services.
"This research affirms that maintaining a clean retail environment can significantly impact the success of a retail operation," Thompson added.
The survey also reported dirty floors, dirty shopping carts and poor staff appearance among the top experiences that would impact their perception of a retail store, the release noted.
Click here to read the complete release.
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