STEAMMASTER RESTORATION & CLEANING OFFERS TEXTING FOR CUSTOMERS
SteamMaster has been in business for 30 years, but doesn’t think “old school” when it comes to offering services to customers. The company is one of the first cleaning and restoration companies in the
Short codes, also known as short numbers, are special telephone numbers significantly shorter than full telephone numbers. They are designed to be easier to remember than normal telephone numbers. The shared short code number for SteamMaster is “41411.” Clients will only need to text “1call” to that number to reach the company.
SteamMaster recognizes that not every client is tech-savvy, but sees the program as a feature to be used in conjunction with email, print advertising and radio. “We are rolling out several unique strategies and innovative programs to make the most of SMS marketing,” says Manickam. “We’ve introduced it on our printed materials, such as our newsletter, and will include a radio campaign.”
At SteamMaster’s recent 30th Anniversary Party, employees wore specially designed T-shirts to launch this program. Each shirt has a service message, such as “Local Experts” printed on it with the unique keyword. The technicians will wear the T-shirts on the job, and bumper stickers have been printed and will be placed on SteamMaster’s fleet of trucks. “I already have one on my car for marketing,” says Manickam.
SteamMaster Restoration and Cleaning in Minturn,