TerraChoice Environmental Marketing publicly released its EcoMarkets 2008 Summary Report in July 2008, informing clients, partners, and public audiences about the attitudes and practices of North American buyers toward environmentally preferable purchasing.
The report summarizes research conducted in 2007 and 2008 in partnership with the North American Commission for Environmental Cooperation
and with the Responsible Purchasing Network
at the nonprofit Center for a New American Dream
. More than $78 billion of purchasing dollars is represented in this study.
EcoMarkets 2008 findings include: Sixty-eight percent of North American organizations increased their green purchasing in the past 12 months, and 91 percent of purchasers believe they will become more active green purchasers over the next two years.
Also of note is that the majority of survey respondents — 72 percent — believe eco-labels contribute to better purchasing decisions. Certification continues to play a key role in making our industry, and many others, green and environmentally responsible.
The reason is simple — certification sets up credible and reliable parameters and standards which are accepted throughout the industry.
For the full EcoMarkets 2008 report, e-mail Melissa Peneycad at firstname.lastname@example.org