Contrary to widespread belief, online conversations are not just for teens and 20-somethings — they are a useful medium for individuals of all ages and careers wishing to share and gain knowledge.
I recently attended an event focusing on social media and how to utilize it to maximize your online campaigns while increasing brand awareness.
It was highly informative and will serve as a guideline for our future social media endeavors.
I encourage anyone with the opportunity to participate in such events, as they are ideal educational opportunities — generally free of cost — and serve as wonderful occasions for networking.
There will always be those who are intimidated by new and emerging technologies and means of communication; however, those who understand the power of social media and the breadth of benefits it can bring to a company or organization will have an upper hand over those refusing to come aboard.
There are numerous social media websites one can join — Twitter, Facebook, LinkedIn, MySpace, etc. — that are limited only by the amount of free time you have and how in-depth a conversationalist you are.
For more information on utilizing social media to its fullest capabilities, revisit "Social Media Best Bets" on page 38 of the February 2010 issue of Cleaning & Maintenance Management® magazine.
Don''t forget to follow us on Twitter: www.twitter.com/CMeNewsDaily.
In continuing with the online theme, this month''s Contractor Success article offers insight about escalating your website''s effectiveness.
With the tips presented on page 40 — in addition to your social media efforts — you have the tools needed to create and moderate an engaging and thought-provoking Internet presence that reiterates your mission statement and quest to provide quality service.
Be not afraid of the World Wide Web — embrace it and let it work to your advantage.
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