Marsh states that unless a business is exceptionally profitable, selling it as a "business for sale" will probably be disappointing for the owner because it''s hard to convince people to pay money for what looks more like a job to them than a business to run.
He notes that selling customers when they call for service is advantageous. The risk is low for the seller, too. If the buyer does not fulfill his side of the deal, the seller stops forwarding customers to him. The seller finds a new buyer and continues with the process. Retaining control of the business telephone number enables the seller to turn the flow of customers off and on.
Marsh adds that the seller has convinced his customers that he is the "best," but if he is no longer available, his customers will usually trust his recommendation.
According to Marsh, don''t just abandon your company if you change the direction you''re heading in life. You''ve invested a lot in your company, no matter what size it is or how successful it may appear. Think outside the box to see who might find value in what you have built.
Steve Marsh is the creator of the Be Competition Free Marketing Program. He is a 30-year veteran of the carpet cleaning industry, an IICRC-approved instructor and a Senior Carpet Inspector. Marsh is a marketing and business consultant who provides a turn-key program for attracting better customers. For more information, log on to www.BeCompetitionFree.com.
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