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Sanitaire general manager release

October 12, 2009
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CHICAGO David Parkes, an industry field and sales management veteran, has been named General Manager of Electrolux Commercial Division, a new position.
Parkes has held a number of district and national sales and management positions at Electrolux Home Care Products since he joined the company in 1989. He has served on numerous product development teams and has worked with a many national trade partners during his 20-year tenure at the company.
Parkes appointment consolidates key functions within Sanitaire, including product development, sales and marketing. The move provides further support for the newly expanded sales team and sales management infrastructure at the company, and will strengthen the focus on the Sanitaire brand.
“We have now created the internal support so we can more effectively drive the agenda for the commercial brands going forward,” Parkes said. “My additional responsibilities represent another step in increasing the focus on the commercial brand.”
Parkes anticipates the new structure will deliver a number of benefits to the end user and the distribution partners the commercial division serves. Important initiatives include on-going training, developing robust communications and providing better support for product sell-through.
“The difficult economic environment we have been dealing with has presented some challenges for all of us,” Parkes said. “But a tough economy also presents the opportunity to reinvent ourselves and how we do business.
“We are committed to bringing innovative products and unmatched service to our distributors and to our end users, and believe this is the way to succeed in the months and years ahead,” he said.
Sanitaire has manufactured its products in their own facility in North America for more than 35 years, which allows the company to control all phases of the manufacturing process to ensure the highest quality standards are met consistently.
In an independent study conducted in February 2009, Building Service Contractors rated Sanitaire as the top brand for quality and durability. Sanitaire was also ranked high for ease of maintenance and cited as a good value.
A member of the Electrolux Home Care Products family since 1974, Sanitaire has earned the reputation as an industry leader by producing the most durable and serviceable commercial upright vacuums in the industry. The current line of Sanitaire vacuum cleaners includes uprights, canisters, back-packs, floor machines, industrial carpet cleaners, air movers and accessories. Sanitaire products are backed by the Sanitaire Promise of Performance warranty, which warrants parts, material, workmanship and labor to further reduce maintenance costs and downtime. All Sanitaire products are backed by a network of more than 1,500 warranty service centers throughout the United States.
Included in the Sanitaire commercial line-up are 11 models which are part of their Green Clean Line, a collection offering superior cleaning power that has passed stringent CRI Green Label™ testing for soil removal, dust containment and carpet appearance retention. The Green Clean line also includes seven Quiet Clean® models, which are being unveiled at ISSA/INTERCLEAN 2009. The Sanitaire Green Clean Line allows commercial environments to maintain cleaner indoor air quality through higher levels of filtration, while offering quieter cleaning alternatives to support longer working hours, thus achieving a positive environmental benefit.
For more information, contact Sanitaire by calling 800-800-8975 or accessing their website at
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