Parkes, who has held a number of district and national sales and management positions at Electrolux Home Care Products since he joined the company in 1989, has served on numerous product development teams and has worked with a many national trade partners during his 20-year tenure at the company, the release stated.
According to the release, Parkes'' appointment consolidates key functions within Sanitaire, including product development, sales and marketing and provides further support for the newly expanded sales team and sales management infrastructure at the company.
Parkes anticipates the new company structure will deliver a number of benefits to the end user and the distribution partners the commercial division serves, the release noted.
Parkes said: "We have now created the internal support so we can more effectively drive the agenda for the commercial brands going forward. My additional responsibilities represent another step in increasing the focus on the commercial brand. The difficult economic environment we have been dealing with has presented some challenges for all of us. But a tough economy also presents the opportunity to reinvent ourselves and how we do business. We are committed to bringing innovative products and unmatched service to our distributors and to our end users, and believe this is the way to succeed in the months and years ahead."