SCHILLER PARK, IL — "Sales Mastery for Restorers", the industry''s only year-long sales training program exclusively for restoration contractor salespeople, completed its inaugural two-day Sales Academy on January 21. Response to the first session of this program was overwhelmingly positive from those that took part.
"We''ve been in the remediation business for about 30 years now. We''ve gone to all kinds of schools and conferences and have more certifications than wall space to hang them on," said Paul Theriault, owner of Bay Area Clean Care. "We came to the realization that we don''t know how to sell, especially to a changing marketplace of insurance agents, adjusters and different property management people.
"After we got here, it was more apparent that while we had all kinds of technical restoration training, we never had the training in sales or marketing. After spending two days here, I''m pretty excited about implementing some of these things. I think it''s something that has the potential of even doubling our business and we''re excited about heading in that direction. I would highly recommend it to anybody."
The two-day class gave attendees new tools, ideas and concepts to bring back to their businesses, centered on a consultative selling system. This selling system taught at "Sales Mastery for Restorers" gives salespeople a much more effective way to communicate with clients, allowing them to be in control of the sales situation and to consistently establish relationships that will deliver more jobs from the most common targets restorers regularly work with.
In addition to the two day course, attendees receive sales discussion guides, sales maps and a complete system manual to provide their sales team with the tools to insure proper implementation of the sales system. The program also includes monthly tele-seminars, a special members-only website packed with support tools and information and well as on-going, as needed consulting from sales experts to reinforce the sales system and provide proven solutions to real-world situations and objections faced by restorer salespeople for an entire year.
The next "Sales Mastery for Restorers"