SAN DIEGO, CA — PURE Bioscience Inc. has announced it has engaged James McClenahan as a business development executive targeting key accounts in the janitorial and facilities services industries, according to a press release.
"James brings to PURE more than 20 years of senior leadership experience in strategic planning, sales force management, operations and new business development. James most recently served as division president of GCA Services Group, a leading facility services company," said Michael L. Krall, president and chief executive officer (CEO) of PURE Bioscience.
"We have determined that the majority of our markets for PURE Hard Surface — including hospitals and schools — are most efficiently reached through full-service janitorial suppliers, and James has the leadership and relevant experience to accelerate our sales in key market channels," Krall added.
"I am pleased to join PURE Bioscience as we build business for our SDC-based disinfectant and sanitizer into key commercial markets," said McClenahan.
"My initiatives at PURE include creating both "push" and "pull" strategies for PURE Hard Surface by marketing PURE to national and regional service companies while at the same time creating demand by educating flagship end users regarding PURE Hard Surface. I have a strong understanding of PURE''s competitive advantages and target markets, and together our team is implementing an aggressive strategy to generate meaningful revenue efficiently and quickly," McClenahan added.
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