CINCINNATI — Proctor & Gamble, the nation''s largest advertiser, cut its ad spending by more than 19 percent last year, according to the Cincinnati Enquirer.
The company spent $2.85 billion on advertising in 2008, compared to $3.35 billion in 2007, the story stated.
Proctor & Gamble was able to maintain the number of people its advertisements reach by negotiating better deals for its television, radio and print ads, the story noted.
P&G spokeswoman Martha Depenbrock said: "We''re trying to reach consumers as efficiently as possible."
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