Woven treasures release
September 24, 2010
2011 Advertising Rug Calendars - Building Business for Rug Retailers & Cleaners - Ready Soon!
Orders are now being finalized for the 2011 “Woven Treasures” Oriental rug calendar that is given as a gift by rug retailers and cleaners. It’s published by Paul Shaper Productions who specializes in unique advertising tools that communicate the value of oriental rugs.
Affordably priced at $2.25 to $5.50 each, a retailer or cleaner has their custom message elegantly imprinted on each month and the cover, extra features not found in most marketing calendars.
According to Mark Allegretti’s of Allegretti’s, Chicago, “There is nothing like it. Customers appreciate the incredible beauty and thoughtfulness of our gift. They then remember whom to call for a rug or cleaning and whom to send their friends to.”
Notes Paul Shaper, “we hear it from our customers all the time that it delivers one of the best returns on their advertising dollars, something badly needed in this market.
For 18 yeas now, retailers and cleaners like Sharian of Atlanta, Essis & Sons of Mechanicsburg and Serafian’s of Albuquerque find it to be the perfect advertising gift as it reflects what they sell, their dedication to the art of the Oriental rug and the care they give their customer.
Phil Auserehl, of Castle Cleaning & Rug Company, Berthoud, Co, gives it to his customer base and Business to Business affiliates and has seen his referral sales grow tremendously using this marketing strategy. He gives it out aggressively to networking associates that include designers, decorators, carpet, furniture, antique, and floor covering stores as well as cleaners, suppliers, schools, home shows, charities and flood-fire firms.
“Why does it work after work after18 years and why do we have 75% repeat customers each year”, asks Paul Shaper? “Because it is functional, has great wall appeal, and affordable. In addition, retailers-cleaners find their niche by giving it to a highly targeted audience of current, previous and prospective customers and networking partners. It’s personal and target marketing at its finest.”
Custom calendars at pre-publication prices are only in effect until Sept 30, 2010.
Non-custom calendar will also be available in limited supplies.
For more information and to see the entire 2011 “Woven Treasures” www.orientalcarpets.com.