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August 3, 2012

Segments of Urinal Industry Expected to Experience Steady Stream of Growth

Is Urinal Manufacturing a Barometer of the Economy?

Vista, CA – According to a June 2012 report by IBISWorld (a 40-year-old worldwide market research organization), while the recession has hampered the urinal manufacturing industry, the market has also “benefited from significant technological advancements.”

These technological advancements, states the report, refer to the development of “high-efficiency sanitary urinal models,” otherwise known as no-water or waterless urinals.

“These urinals have been replacing existing urinals that use a water flush,” notes the report. “[One reason for this is because] many cities throughout the U.S. have begun offering tax credits to firms that incorporate high-efficiency urinals into their building plans.”

Klaus Reichardt, CEO and Founder of Waterless Co. Inc., says other reasons for the sales growth include the current drought impacting so much of the U.S. and the increased focus on sustainability throughout North America.

“Sustainability is like a train that can’t be stopped,” Reichardt says. “Every facility we work with [now] is taking steps to be Greener and more sustainable—and conserving water and using it more efficiently are key to that equation.”

Today’s restroom fixture manufacturing and building construction industries are closely tied. According to the report, urinal manufacturing declined by more than 11 percent in 2009 and 8 percent in 2010. Similar declines were noted in building construction.

However, the report predicts a rebound in nonresidential construction over the next five years and notes that sales growth in urinal manufacturing is also expected to grow.

“In a sense, urinal manufacturing is a barometer of economic directions,” say Reichardt. “When sales of urinals and other restroom fixtures go up, it usually means more [building] construction and retrofitting is occurring.”

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Klaus Reichardt is founder and CEO of Waterless®, Co., Inc., manufacturer of No-Flush Urinals, Vista, Calif. Reichardt founded the company in 1991 with the goal to establish a new market segment in the plumbing fixture industry with water conservation in mind. Reichardt is a frequent writer and presenter, discussing water conservation issues. He can be reached at

About Waterless
Waterless® Co. Inc. has established a reputation as an innovative manufacturer, serving the building, plumbing, and janitorial industry for over 20 years. Based in Vista, Ca, Waterless Co. offers quality, innovation and expertise in water conservation and high efficiency products for building owners with a full line of Waterless No-Flush urinals, cleaning liquids, and cost saving accessories. Visit: