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Trojan Battery release 3.11

March 11, 2011

TROJAN BATTERY SELECTS UK BATTERIES AS DISTRIBUTOR FOR UNITED KINGDOM Partnership Strengthens Trojan’s Presence and Leadership in The Region

SANTA FE SPRINGS, Calif., – Trojan Battery Company, the world''s leading manufacturer of deep cycle batteries, today announced a distribution agreement with UK Batteries which will expand Trojan’s presence and strengthen the company’s leadership in the region. As Trojan’s authorized master distributor, UK Batteries will be responsible for overseeing the distribution and servicing of Trojan products in England, Ireland, Scotland and Wales.

“Trojan’s strategic alliance with UK Batteries enables us to provide localized, dedicated sales and technical support services that our customers have come to expect from Trojan,” said David Godber, executive vice president of sales and marketing for Trojan Battery. “By expanding our distribution in the U.K., Trojan can readily meet the demands of the region’s fast-growing market segments including golf, renewable energy, floor machine and aerial work platforms.”

UK Batteries is a leading battery supplier in the United Kingdom and will offer Trojan’s broad line of deep cycle flooded, AGM and gel batteries. The company will maintain an extensive stock of Trojan battery models ensuring product availability to meet immediate customer needs. UK Batteries also offers rapid delivery by managing its own transport operation across the U.K., and provides a battery recycling program that enables customers to trade-in old batteries for discounts on replacements.

“The selection of UK Batteries as the master distributor for the British Isles will enable us to make Trojan products more readily available and allow Trojan to respond faster to customer requests,” said Neil Warren, director of marketing at UK Batteries. “Trojan’s exclusive technologies maximize product performance, reduce downtime and extend battery life for applications in various market segments that rely on deep cycle battery technologies for their operations in the U.K. market.”

About Trojan Battery Company
Trojan Battery Company is the world’s leading manufacturer of deep cycle batteries and a longtime battery technology pioneer, having built the first golf car battery in 1952. Trojan batteries provide power for a wide variety of industrial, recreational and auxiliary power applications. Trojan Battery Company, founded in 1925, is ISO 9001:2008 certified with U.S.-based manufacturing facilities in California and Georgia.
For more information visit www.trojanbattery.com

About UK Batteries
UK Batteries is the largest independent battery distributor in the United Kingdom. The company’s sales force of 20 professionals offers more than 350 years of industry expertise which provides customers expert assistance in choosing battery designs and models that best fit their specific requirements. UK Batteries supplies a wide range of batteries for automotive, leisure, commercial and other specialty areas. For more information visit www.ukbatteries.co.uk.